LABEL TAG DESIGN
SOCIAL MEDIA MARKETING
The project began with the creation of a clothing line Ponorelii whose specificity lies in the fact that besides fashion design, they also create costumes for theater, at home and abroad. Beginning with the conceptual design and continuing with the implementation of the brand’s identity into the market, the logo was drawn with a handwritten script. I designed it with a very personal approach by placing the designer’s face inside the initial of the brand name.